After all, it’s based on a typeface designed for the New York Times (not called “The Gray Lady” for nothing) and was the default selection in the original version of Microsoft Word.Īs for Sunrise, it’s certainly not a font you’d expect in a newspaper, but does that make it “liberal”.
That font has always been about the most conservative choice anyone could make. Times New Roman as an example seems rather obvious. Blackletter, which looks like it belongs on a newspaper masthead, was seen as the most conservative font, while Sunrise, a cartoonish-looking script, was seen as the most liberal. Serif fonts, or the ones with the little flourishes at the end of letters, are seen as more conservative, while sans serif fonts, the ones without the flourishes are seen as more liberal, according to a study published in the journal Communication Studies last month.įor example, study participants saw Times New Roman as more conservative than Gill Sans. Researchers have found that people perceive certain fonts and font styles as more liberal and others as more conservative.
Have you noticed that news organizations, especially the TV ones, try to make a political conflict out of every little thing? Doesn’t matter the issue, as long as they can get a “debate” out of it.ĬNN, for example, tells us that “ people see even fonts as liberal or conservative”.
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